Utalii

Mada

• Demonstrate mastery in principles of sustainable tourism

  Mada 4

  • Understand the concept of conservation, management and protection of tourism resources

    Mada 2

    • Describe basic concepts of tourism resources (natural and cultural resources focusing on significance, threats and mitigation measures)→
    • Describe protected areas (categories, importance, challenges and management strategies)→

  • Understand global and national trends in tourism geography and statistics

    Mada 2

    • Explain concepts of tourism geography (meaning and linkage between geographical aspects and tourism)→
    • Describe tourism statistics (sources, types, importance and relations to the country's economy)→

• Demonstrate mastery of tourism marketing and innovation

  Mada 7

  • Demonstrate an understanding of the principles of marketing in the travel and tourism industry

    Mada 3

    • Describe the concept of tourism marketing products and services (meaning, principles and importance)→
    • Describe tourism market segmentation (meaning, types, characteristics, segmentation based on destination, and importance)→
    • Describe the basic concepts of the tourism marketing mix (4Ps)→

  • Apply marketing strategy and digital techniques to promote tourism products and services

    Mada 1

    • Describe the digital marketing approach of the tourism products and services→

  • Apply innovation and entrepreneurship skills in tourism businesses

    Mada 3

    • Describe the concepts of innovation and entrepreneurship in tourism (meaning, principles, types, characteristics, and importance)→
    • Develop tourism and hospitality business ideas (types, motivation, requirements, and challenges)→
    • Describe digital tools for enhancing the marketing of tourism products and services→

• Conduct a project in tourism

  Mada 1

  • Conduct a project in tourism

    Mada 1

    • Complete and submit the project report initiated in form V→