Types of Advertising

1. They inform the consumers of what is available for purchase in the market.
2. They inform the consumers how the product is used.
3. They inform the consumers where to buy the product.
4. They talk more about the price, quality, size and other features of the products.
5. Advertising enables consumers to compare prices and other features of different commodities there by enabling consumers to choose the most suitable products.
6. They enjoy reduced prices due to competition from the manufacturers.

1. Cost of advertising is passed to the consumer in terms of pricing.
2. Some advertisements are misleading giving exaggerated information about a product. This influences the customers to buy the product irrespective of its usefulness or quality.
3. Some advertisements do not mention the side effects of commodities.
4. Advertising is not always appreciated by customers especially when they interrupt interesting programs on television or radio.

1. They improve the sales volume of the products thus leading to higher profits.
2. Advertisement creates awareness of their products to the potential buyer.
3. Advertisements make a company's products popular in the market hence they may encourage a more frequent use of the product.
4. They remind the customers about the products in the market. This may boost the sales in the market.

1. Some advertisements are wasteful since they do not encourage productive competition.
2. They lead to cutthroat competition which might force some producers to close down their business.
3. It is an expensive activity of sales promotion.

1. These are major sources of income to the advertising media.
2. It creates jobs for advertising agencies.
3. The governments earn revenue through tax.

Is the means or channel through which the advertisement is conveyed to the public example of advertising media is television, newspapers, radio, etc.

i. Television

This is a system of broadcasting pictures and sounds by electronic signals. Television is probably the best medium for advertising consumer goods.

Advantages of advertising on television

1. It has the advantage of providing a combination of sound and vision.
2. Another advantage is that television advertisements can be shown at times appropriate to the market for the goods for example children's sweets and toys can be promoted between children's programs and household goods later in the evening when adults are more likely to be watching television.

Disadvantages of advertising on television

1. Very few people can afford TV sets.
2. Advertisements on TV are very expensive.
3. They are hardly available.

ii. Radios

• Is a system of broadcasting information and programs that people can listen to Advertising through radio is done through commercial programs, it has a popular audience and allows advertising in many local languages with music in the background.

Advantages of advertising on radio

1. It cover a wider area, hence reaching many people.
2. Advertisements can be made to entertain consumers.
3. It is cheaper than advertising on television.
4. It can create employment.
5. Can give clear explanation to the listeners.
6. It is a source of income for a nation.
7. Radio cover a bigger area geographically.
8. Its good even for blind that cannot benefit from TV advertisement.

Advertising through newspapers

These are printed and published papers that contain news. The most important recent development.

In this sector has been the growth of free local newspapers delivered to most households in the area.

Advantages of advertising through newspapers

1. Customers are able to read it again and again.
2. Newspapers are known to carry advertisements so they have already audience.
3. Newspapers advertisement make it possible to use picture.

Disadvantages of advertising through newspapers

1. Advertisements in newspapers can only reach to those who can read and write.
2. It is expensive because one needs to advertise in many papers especially the popular newspapers.

1. Posters. Are large, printed notices or pictures put on a wall to announce or advertise something.
2. The cinema. These are buildings where moving pictures (films) are shown. Producers and traders may ask an advertising agent to produce a short commercial for them to circulate to the cinemas.
3. Neon signs. These are signs installed on roof or walls of major buildings which are let out to producers after paying rent. Neon signs are very expensive in terms of initial costs and maintenance.
4. Direct mail. This medium of advertising involve sending circular letters or other forms of advertising directly to the potential customers or retailers. It may include leaflets, book list, price lists, catalogues etc.
5. Exhibitions and trade fairs. A trade fairs is a place when manufacturers and businessman gather together normally for a few days or weeks or monthly so as to display their goods in order to create market for their goods.