Qualities of a good retailer

Qualities of a Good Retailer

The success of a retailer depends on a number of factors. The most important being personal qualities.

1. He should be pleasant in his dealings with his customers.
2. He should know how to communicate with his customers i.e. use of soft and good language to customers e.g. you are welcome.
3. He should be a good buyer by knowing what to buy, how to buy, how much to buy, where to buy and the unit price to buy.
4. He should be a good administrator and organizer so as to manage and control subordinates and also, to control inflow and outflow of money in the business.
5. He should be able to forecast the demand of his customers as regards to quality, taste, fashion, package, change in demand and appropriate price to be charged to his customers.
6. He should be honest with his customers. "The get rich quick" must sell him something types of attitude does not pay in the long run. Honest in dealing with customers without cheating is very important; propaganda on selling does not pay positively in the long run.
7. He should be cooperative to his customers and pay them promptly. This would on the other hand earn him maximum cash discount.
8. He should be a tactful person in his dealings with customers.