Focal Studies on Tourism Industry

1. Advertisement that has been done by the government and the private sectors
2. Strong policy on promoting the tourism industry
3. Namibia has a favorable investment potentials created by Namibia's free market economy and the government's commitment to promote free enterprise
4. Well-developed infrastructure has facilitated easy accessibility of different places in Namibia
5. There are many attractions, which include climate endowed with beautiful sunshine, abundant wildlife in the game reserves like Etosha and Mahango game reserves, national parks like the Mudumu national park, and Von Lijden game parks.
6. The establishment of the Namibia stock exchange that has attracted foreign investors has been another contributing factor in the tourism development
7. The hard work made by both the public and private sector. The private sector has invested substantially in the development of infrastructure
8. The influence of development of other activities has facilitated the development of tourism in Namibia
9. The aid from European countries has also enhanced the tourism development process in the country

1. It has led to the preservation and boosting of the country's cultural values and norms
2. It has stimulated the further development of infrastructure
3. It has promoted the move towards environmental conservation in the country with an aim of maintaining the country's beauty
4. It has contributed to the employment creation in the country
5. It has contributed to the gross domestic product. It is the third contributor to the GDP after mining and agriculture
6. Social services have improved in the country especially with the introduction of the community based tourism

Switzerland is a famous country in the world due to its tourism development. It is also referred to as the playground of Europe since tourism takes place all the year around and many tourists visit Switzerland because of its attractions. There are also different games and sports that are of interest to the tourists.

1. Beautiful scenery made by the Alps Mountains, which have U-Shaped valleys, pyramid peaks and snow cover. In addition, presence of water bodies like Geneva, which adds to the beauty of the scenery.
2. Its central location in Europe has also led to high accessibility of the country from different directions in Europe and other countries like America etc.
3. Ideal climate which allows the activities to take place both in winter and summer
4. Good hotel management so as to meet tourists demand
5. Availability of skilled labor. This has led to the efficient running of the tourism industry
6. Hospitality of the Swiss people has been another attraction to the tourists
7. Its policy of stability has made peace dwell in the country and hence tourists have been encouraged to visit the country

1. It is the major employer in the country. During the peak season, it employs more than 120,000 people. This is six or seven times as many as Tanzanian tourism employments.
2. It has contributed to the earning of foreign exchange in the country hence capital is accumulated from the tourism industry in a great amount.
3. It has stimulated the development of science and technology for example electrification of the railway systems.
4. It has accelerated the foreign relations of the Swiss country. This has been followed by the improvement in the international relations between Switzerland and the countries where tourists come from.
5. It has contributed to the provision of employment to the people.

1. Severe cold during winter which leads to the blocking of railway lines
2. Landslides and avalanches are dangerous to the tourists
3. There is competition between the tourism industry and agriculture in the use of the Alps Mountains
4. Steep slopes of the mountain have led to the problems of transport to different parts of Switzerland.
5. Environmental pollution due to the coming visitors

Tanzania with its unique features is one of the famous countries in the world of tourism. The number of tourists has been increasing year after year. In addition, the increase was a result of efforts made by the government and private tour operators to advertise Tanzania's tourist potentials in the recent past.

1. Attractive landscape made by the presence of mountains like Kilimanjaro which is snowcapped, active volcanic mountain Oldonyo Lengai (the mountain of God), large lakes like Tanganyika and Victoria, and the remarkable Rift Valley and the Indian Ocean.
2. Large attractive network of national parks and game reserves covering about 25% of the land. There are national parks like Serengeti, Lake Manyara, Tarangire, Arusha, Kilimanjaro, Mikumi, Ruaha, Katavi, Gombe, Mahale, Rubondo Island and Udzungwa. In addition, there are game reserves like Selous, Rungwa/Kizigo, Moyowosi/Kigosi, Maswa, Ibanda, Biharamulo, Bugiri, Gurumeti/Ikorongo, Usangu, Pande, Saadani, Ugalla and Mkomazi.
3. There are pre-historic sites like Olduvai Gorge in the Serengeti Plain where visitors get important information of the past.
4. Shifting sand across the Ngorongoro plains, the sand shifts at 17 meters per year.
5. There are coastal attractions like mangrove plants, fishing grounds, coral reefs, beaches, hotels, islands like Mafia Island and water for swimming.
6. Cool climate in the mountains, warm coastal climate good for swimming etc.
7. The national language Kiswahili and other languages like English, French and German facilitate communication between the visitors and the local people.
8. Tanzania cultural aspects like Makonde carvings, Masai dressing and the paintings at Kondoa Irangi.

1. Source of foreign exchange
2. Improvement in the standard of living
3. Source of employment
4. Improvement of infrastructure
5. Market for locally produced goods and services
6. Environmental conservation
7. Strengthening of international relations

1. Poor transport and communication
2. Poor marketing of the tourist attractions
3. Shortage of capital to develop the tourism industry
4. Poor coordination between the government and stakeholders in the industry
5. Crime caused by tourists from visiting tourism areas
6. Poaching has led to extinction of some animals
7. Stiff competition from other countries with the same attractions
8. Failure to master different languages creates a communication barrier

1. Marketing and publicity
2. Promotion of domestic tourism
3. Expanding tourist industry by opening and expanding new tourist attractions like coastal area
4. Training of tourism personnel
5. Improvement of infrastructures
6. Improvement of safety and security
7. Controlling poaching because it reduces numbers of wild animals

1. The ministry of Natural Resources and Tourism, through Tanzania Tourist Board (TTB), must promote Tanzania's tourist attractions through conducting publicity campaigns, preparation and publication of destination brochures and provision of tourist information.
2. Improvement and development of transport and communication infrastructures, particularly in areas with tourist attractions, in order to make these attractions accessible from the town centers.
3. Tourism resources such as national parks and game reserves should be protected from human encroachment. In addition, the environment on which the animals thrive, such as natural vegetation and water resources should be conserved.
4. There is need to identify and develop tourist attractions and improve the existing ones to diversify the tourist activities. Special emphasis should be put on improvement of pre-historical and archaeological sites, most of which are in very poor states.
5. The level of hospitality to tourists must be improved through training of the tourism personnel to meet the world's standards.
6. Attracting both local and foreign investors to put up facilities such as hotels, motels, lodges, etc. for tourists.
7. The political stability, peace and tranquility should be maintained to ensure maximum security to tourists.